And just like that we come to the first International Break, the transfer window closing, and Covid is still playing. The world of football marketing hasn't stopped. From player announcements, Cadbury milking their way into other Premier League and Championship teams, sponsorship activations, and social media still being very important in all things football marketing. … Continue reading Football Marketing #6 – Cadbury’s Football, New Sponsors & Twitter Player Announcements
The realities of being a masters student differs for everyone, but one thing is for certain: the stress of writing a dissertation. Back in September last year, and even through to February, I had envisioned writing my dissertation in cute (over priced) London cafes, the university library, and spending a fortune on trains to interview … Continue reading The Realities of Being a Master’s Student: Dissertation, Internship and the end.
The Premier League is back! 100 days laters and the return of football has made its way back to our television screens, and with it traditional Matchday marketing has had to change. With no football supporters cheering (or booing) in the stands, fans are at home watching as many matches as they possibly can back-to-back. … Continue reading FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP
The Premier League returns next week, so as the excitement builds to complete the season behind closed doors in a period when the EUROS should be in full swing, and clubs should be preparing for a new season (kit, pre season tours etc), it is just the beginning of the end of the 2019/2020 season. … Continue reading FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur