It's been a long year, and although the majority of the 2020 has been spent in lockdown or tiers, lots of memories have been made despite the weird and strange circumstances. My moments of the year aren't all happy and jolly memories, some memories are dull, and others were somewhat life changing. Throughout 2020 every … Continue reading My Moments of the Year: The 2020 Edition
As we come to the end of 2020, football like the rest of us has had a weird yet, but one thing has stayed the same - football marketing, albeit marketing teams have had to adapt to challenging times of Covid in 2020. There has been periods with no football, with full stadiums, with no … Continue reading FOOTBALL MARKETING #9 – Chelsea FC FIFA Personalities, Mourinho Cam & Liverpool FC Football Fashion
Lockdown 2 has come along, but this time sport (football) is still thriving with no fans and a Premier League where results are all over the place. Marketing is still happening, new sponsorship deals are being signed, and sponsors are getting their names on training grounds. And yes there are some new sponsorship deals including … Continue reading Football Marketing #8 – Arsenal UN & Sustainability, Southampton Stop The Count & Turf Moor is a Happy Place.
It's an interesting one, while most football fans follow their own club on social media, football supporters also follow a number of EPL and WSL club's on Twitter or regularly see their tweets appear on their feed. Whether it is a meme, a viral tweet, a new signing, match day commentary, informative information regarding tickets, … Continue reading How do Premier League and Women’s Super League clubs’ use Twitter?
Football is always a busy industry, whether it's a new sponsorship, an activation on social media, player signing or an unfair VAR decision (stop moaning Liverpool, it’s happened to every club), Manchester United getting a penalty and the list goes on. With the International Break over, and the unfair decision to charge football fans £14.95 … Continue reading Football Marketing #7 – Pink for Breast Cancer Now, Chelsea FC go Spanish and Liverpool gets the Travel bug with Expedia.