I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
The Season That Amazon Prime Filmed Tottenham Hotspur
Oh what a season it should have been with Amazon Prime filming Tottenham Hotspur 2019/2020 season. Fresh off of the Champions League Final, and the epic run to it (although disappointing final), no major summer tournaments so players got a full rest (minus Foyth), and the first full season in Tottenham’s shiny new home in … Continue reading The Season That Amazon Prime Filmed Tottenham Hotspur
Harry Kane x Leyton Orient – The Footballer Sponsoring a Shirt All In The Name of a Good Cause
At 4pm on Thursday 14th May 2020, Tottenham Hotspur & England captain Harry Kane announced something very special on social media. It was announced that Harry Kane was sponsoring Leyton Orient’s shirt for the 2020/21 season, with the home, away and 3rd kit having the logos of Mind and Haven House, and the home shirt … Continue reading Harry Kane x Leyton Orient – The Footballer Sponsoring a Shirt All In The Name of a Good Cause
A Look at Goal Line Technology
After four years of studying a politics degree, assignments were dry and often very theoretical based. Studying for a masters in Sport Marketing is somewhat different. Gone are the days of 3000 words essays on political theory, foreign policy, and the Westminster model in UK politics. So as the assignments aren’t so dry, I’ve decided … Continue reading A Look at Goal Line Technology
Photographs from The Tottenham Hotspur Stadium
Back in January when Covid-19 was far away from Europe in China, and social distancing and furlough were not words that were not mentioned every five seconds, Sport (more importantly football) was still being played and stadium tours were still occurring everyday. Oh football, and oh the Tottenham Hotspur Stadium. Situated in Tottenham, North London, … Continue reading Photographs from The Tottenham Hotspur Stadium
