Lockdown 2 has come along, but this time sport (football) is still thriving with no fans and a Premier League where results are all over the place. Marketing is still happening, new sponsorship deals are being signed, and sponsors are getting their names on training grounds. And yes there are some new sponsorship deals including … Continue reading Football Marketing #8 – Arsenal UN & Sustainability, Southampton Stop The Count & Turf Moor is a Happy Place.
It's an interesting one, while most football fans follow their own club on social media, football supporters also follow a number of EPL and WSL club's on Twitter or regularly see their tweets appear on their feed. Whether it is a meme, a viral tweet, a new signing, match day commentary, informative information regarding tickets, … Continue reading How do Premier League and Women’s Super League clubs’ use Twitter?
Football is always a busy industry, whether it's a new sponsorship, an activation on social media, player signing or an unfair VAR decision (stop moaning Liverpool, it’s happened to every club), Manchester United getting a penalty and the list goes on. With the International Break over, and the unfair decision to charge football fans £14.95 … Continue reading Football Marketing #7 – Pink for Breast Cancer Now, Chelsea FC go Spanish and Liverpool gets the Travel bug with Expedia.
And just like that we come to the first International Break, the transfer window closing, and Covid is still playing. The world of football marketing hasn't stopped. From player announcements, Cadbury milking their way into other Premier League and Championship teams, sponsorship activations, and social media still being very important in all things football marketing. … Continue reading Football Marketing #6 – Cadbury’s Football, New Sponsors & Twitter Player Announcements
The realities of being a masters student differs for everyone, but one thing is for certain: the stress of writing a dissertation. Back in September last year, and even through to February, I had envisioned writing my dissertation in cute (over priced) London cafes, the university library, and spending a fortune on trains to interview … Continue reading The Realities of Being a Master’s Student: Dissertation, Internship and the end.