The Premier League is back! 100 days laters and the return of football has made its way back to our television screens, and with it traditional Matchday marketing has had to change. With no football supporters cheering (or booing) in the stands, fans are at home watching as many matches as they possibly can back-to-back. … Continue reading FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP
FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
The Premier League returns next week, so as the excitement builds to complete the season behind closed doors in a period when the EUROS should be in full swing, and clubs should be preparing for a new season (kit, pre season tours etc), it is just the beginning of the end of the 2019/2020 season. … Continue reading FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
The Season That Amazon Prime Filmed Tottenham Hotspur
Oh what a season it should have been with Amazon Prime filming Tottenham Hotspur 2019/2020 season. Fresh off of the Champions League Final, and the epic run to it (although disappointing final), no major summer tournaments so players got a full rest (minus Foyth), and the first full season in Tottenham’s shiny new home in … Continue reading The Season That Amazon Prime Filmed Tottenham Hotspur
Harry Kane x Leyton Orient – The Footballer Sponsoring a Shirt All In The Name of a Good Cause
At 4pm on Thursday 14th May 2020, Tottenham Hotspur & England captain Harry Kane announced something very special on social media. It was announced that Harry Kane was sponsoring Leyton Orient’s shirt for the 2020/21 season, with the home, away and 3rd kit having the logos of Mind and Haven House, and the home shirt … Continue reading Harry Kane x Leyton Orient – The Footballer Sponsoring a Shirt All In The Name of a Good Cause
