I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
Never did I imagine that I would have virtual lectures, or trying to write a group assignment over Zoom and Google Docs, but here we are in the last week of May and I've just submitted my last assignment of my masters. Okay, slight exaggeration, I've still got an exam in June and a dissertation … Continue reading The Reality of Being a Masters Student: Virtual Lectures, Group Assignments and Remote Exams
Oh what a season it should have been with Amazon Prime filming Tottenham Hotspur 2019/2020 season. Fresh off of the Champions League Final, and the epic run to it (although disappointing final), no major summer tournaments so players got a full rest (minus Foyth), and the first full season in Tottenham’s shiny new home in … Continue reading The Season That Amazon Prime Filmed Tottenham Hotspur
At 4pm on Thursday 14th May 2020, Tottenham Hotspur & England captain Harry Kane announced something very special on social media. It was announced that Harry Kane was sponsoring Leyton Orient’s shirt for the 2020/21 season, with the home, away and 3rd kit having the logos of Mind and Haven House, and the home shirt … Continue reading Harry Kane x Leyton Orient – The Footballer Sponsoring a Shirt All In The Name of a Good Cause
*This is just my thoughts, probably a bit selfish, but during the time of lockdown wee also have a lot of times to think. This was an in the moment piece, and yes I am fully aware that most will disagree with me. So disclaimer, you don't have to agree, but there are probably a … Continue reading Being a student, in your 20’s, living at home and in lockdown – thanks coronavirus.