Back in the middle of March I was anxious about lockdown, anxious about not seeing anyone and being almost 'locked up' inside the house. I got used to lockdown. I had a nice routine going, and I had plenty of time for university work, reading, FaceTiming my friends, baking, doing online courses, blogging, and working … Continue reading Back To Reality (Kinda)
FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP
The Premier League is back! 100 days laters and the return of football has made its way back to our television screens, and with it traditional Matchday marketing has had to change. With no football supporters cheering (or booing) in the stands, fans are at home watching as many matches as they possibly can back-to-back. … Continue reading FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP
FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
The Premier League returns next week, so as the excitement builds to complete the season behind closed doors in a period when the EUROS should be in full swing, and clubs should be preparing for a new season (kit, pre season tours etc), it is just the beginning of the end of the 2019/2020 season. … Continue reading FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
The Reading List #2
If there is one good thing that has come out of Coronavirus, and lockdown, then it’s my sudden love for reading, and actually having time to read. Okay, that's a slight exaggeration, I did have time to read before lockdown, but I just choose to scroll through social media or nap on trains to and … Continue reading The Reading List #2
FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur
