FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP

The Premier League is back! 100 days laters and the return of football has made its way back to our television screens, and with it traditional Matchday marketing has had to change. With no football supporters cheering (or booing) in the stands, fans are at home watching as many matches as they possibly can back-to-back. … Continue reading FOOTBALL MARKETING #3 – CITYTV Restart, Virtual Matchday’s & Head’s Up FA CUP

FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’

The Premier League returns next week, so as the excitement builds to complete the season behind closed doors in a period when the EUROS should be in full swing, and clubs should be preparing for a new season (kit, pre season tours etc), it is just the beginning of the end of the 2019/2020 season. … Continue reading FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’

FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur

I'm a football fan, but I'm also a MSc Sport Marketing student. Quite frankly, I love both, and the business side of football fascinates me. So, in a new bi-weekly series, Life of Alicia is going to highlight some of the best (and maybe worse) football marketing campaigns, from new sponsors, sponsorship activation, and social … Continue reading FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham teams up with Tottenham Hotspur

The Reality of Being a Masters Student: Virtual Lectures, Group Assignments and Remote Exams

Never did I imagine that I would have virtual lectures, or trying to write a group assignment over Zoom and Google Docs, but here we are in the last week of May and I've just submitted my last assignment of my masters. Okay, slight exaggeration, I've still got an exam in June and a dissertation … Continue reading The Reality of Being a Masters Student: Virtual Lectures, Group Assignments and Remote Exams