Football Marketing #7 – Pink for Breast Cancer Now, Chelsea FC go Spanish and Liverpool gets the Travel bug with Expedia.

Football is always a busy industry, whether it's a new sponsorship, an activation on social media, player signing or an unfair VAR decision (stop moaning Liverpool, it’s happened to every club), Manchester United getting a penalty and the list goes on. With the International Break over, and the unfair decision to charge football fans £14.95 … Continue reading Football Marketing #7 – Pink for Breast Cancer Now, Chelsea FC go Spanish and Liverpool gets the Travel bug with Expedia.

Football Marketing #6 – Cadbury’s Football, New Sponsors & Twitter Player Announcements

And just like that we come to the first International Break, the transfer window closing, and Covid is still playing. The world of football marketing hasn't stopped. From player announcements, Cadbury milking their way into other Premier League and Championship teams, sponsorship activations, and social media still being very important in all things football marketing. … Continue reading Football Marketing #6 – Cadbury’s Football, New Sponsors & Twitter Player Announcements

The Realities of Being a Master’s Student: Dissertation, Internship and the end.

The realities of being a masters student differs for everyone, but one thing is for certain: the stress of writing a dissertation. Back in September last year, and even through to February, I had envisioned writing my dissertation in cute (over priced) London cafes, the university library, and spending a fortune on trains to interview … Continue reading The Realities of Being a Master’s Student: Dissertation, Internship and the end.

Football Marketing #5 – Dare Walk, New Signings Announcements and National Shirts

As the Women's Super League began this weekend, internationals for the mens, and the Premier League beginning again next weekend, football marketing has been busy. With a summer where football didn't really stop, and a Champions League Final in August, kit releases for 2020/21 have occurred, while new sponsors are being released. You also can't … Continue reading Football Marketing #5 – Dare Walk, New Signings Announcements and National Shirts