And just like that we come to the first International Break, the transfer window closing, and Covid is still playing. The world of football marketing hasn’t stopped. From player announcements, Cadbury milking their way into other Premier League and Championship teams, sponsorship activations, and social media still being very important in all things football marketing.
Perhaps with some of the most notable and memorable player signing announcements of the transfer window, Tottenham Hotspur have upped their social media marketing game. When Bale returned on Loan, along with the arrival of Sergio Regulion, social media went made. With previous social media success from the Doherty ‘Delete’ tweet video, Tottenham didn’t stop there. First they announced Regulion, deleting and tweeting tweets with video and photo, one video with a famous line that got Spurs supporters very excited indeed.
In terms of sponsorship, Spurs have also announced a number of new partnerships. Tottenham have partnered with Hyperice as the clubs official recovery technology supplier for both the men’s and the women’s team.
Fulham FC have announced their renewal of sponsorship with family run footwear brand Walk London Shoes, who are Fulham’s Official Footwear Partner, whereby the sponsorship will be continued to be activated across the club’s social channels and at Craven Cottage.
Okay minus Gunnersaurus being made redundant, Arsenal have been here there and everywhere with their marketing, from social media to sponsorships. From Pierre-Emerick Aubameyang signing a brand new contract with Arsenal, whereby Arsenal produced a short film, as well as updating their Twitter bio to ‘We just announced Aubameyang’. On deadline day, the club also got creative on Twitter by asking fans in a poll to RSVP to their Twitter.
Another wispa of a deal for Cadbury, as they become an official partner for Birmingham City – another club added to Cadbury’s portfolio of football clubs.
The club announced their new global partnership with Cadbury at the end of September. Cadbury and Leeds have teamed up to support local businesses, community projects and charitable campaigns. Leeds United have also welcomed Yorkshire Cancer Research as the club’s official charity partner for the season, helping to raise awareness for the world leading research.
If you are trying to keep up with sponsorships and partnerships, well Manchester City have also announced in a new multi-year deal with Axi, who become the club’s official trading partner.
Brighton and Hove Albion
First Touch Games have become the official sponsor of Brighton for the remainder of the 2020/21 season, seeing the agreement between the mobile sports games development which will hopefully develop into a long term partnership.
In September, Leicester City announced that Landsail Tyres have become their new official tyre partner. For the women’s team, Vitality has been announced as the Official Wellness Partner.
Southampton Football Club
Another club, and another new partnership. Southampton have teamed up with Acronis as the Official Cyber Protection Partner.
With demand from Sheffield United fans for match day programmes, Sheffield united have partnered with Ignitition Publications, to enable fans to subscribe to their match day program which will be delivered to their door. The club have also announced a further commercial partnership with CISDI, as the new sponsors of the home and away technical area for the current season. Moreover, Sheffield United have also renewed their sponsorship agreement with Monster energy drink for the 2020/21.
And the third kit announcements haven’t ended. Manchester United released their third kit, that one might think resembles a Zebra.
Crystal Palace have extended their partnership with eToro for the third season, as the clubs’ global multi-asset investment platform. eToro’s partnership is primarily activated through the club’s digital platforms and advertising space at Selhurst Park.
PREVIOUSLY IN FOOTBALL MARKETING
FOOTBALL MARKETING #1 – Football MTV Cribs, New Shirt Sponsors and Beckham Teams up with Tottenham Hotspur
FOOTBALL MARKETING #2 – Shirts for Heroes, Wolves Fan Mosaic & Chelsea ‘Breaking Barriers’
FOOTBALL MARKETING #3 – CityTV Restart, Virtual Matchday’s & Heads Up FA Cup
FOOTBALL MARKETING #4 – 2020/21 Kits Launched, New Shirt Sponsors, and Arsenal Women get Creative on Social Media.
FOOTBALL MARKETING #5 – Dare Walk, New Signings Announcements and National Shirts.